You are an expert and
your offering is brilliant
You know that. But does the world?
Often companies offering complex services and products fail to communicate well. It’s just so innovative that its difficult to explain – they say. The communication contents read like the instruction manual for a climbing frame. In Swedish. Backwards. And upside down. The consequence: expensive PR campaigns come to nothing. Customers stay away. Sales plummet. You and your employees are frustrated because your idea simply doesn’t catch on.
As an owner-managed PR agency, we specialise in communication concepts for complex and sophisticated technology offerings. We translate unwieldy insider slang into understandable target group language.
How we work together
First – we get to know each other. In a briefing we clarify all communication-relevant content such as information about your product, your goal and your target group. Then we get down to business: In a joint messaging workshop, we work out the details, develop your message and transform complex contexts into simple communication concepts. We get to the heart of your message. We refine your positioning and advise you on the costs and benefits of a campaign. We recommend the right marketing channels for your company and develop a meaningful storytelling for your product. We work in a structured and creative way and have the courage to be unconventional.
The bottom line
You hit the bull’s eye with the communication of your offering. Your message is clear, comprehensible and captivating. Dream customers are now customers and your order books are full. Because you serve the right market for you, you make profits. Without cramped public relations, your company is in the flow. Your head is free to be creative again and pursue your passion.
Ready for your PR campaign with impact?